Victoria Naashika Quaye, Michael Kusi Appiah

Learning from Start-ups – The Example of NaaviQ in Ghana

24 Seiten · 6,32 EUR
( February 20, 2019 )

Auf den Merkzettel Vom Merkzettel entfernen Ich bin mit den AGB, insbesondere Punkt 10 (ausschließlich private Nutzung, keine Weitergabe an Dritte), einverstanden und erkenne an, dass meine Bestellung nicht widerrufen werden kann.

Abstract:

As an essential agent of job creation, start-ups develop disruptive and keen innovative services and products. In emerging countries, start-ups face resource-trap difficulties to expand their business models further. However, they can defy the business principles of well-established companies. There are higher expectations and demands for achieving the Sustainable Development Goal concerning the provision of affordable and safe drinking water. Due to these objectives, research that promotes motivated female start-ups in a challenging environment is a noble purpose for female empowerment and also serves as a learning process for job creation in emerging countries. Still, it is imperative to understand the decision-making process of the start-up entrepreneurs that drive the economies of Sub-Saharan African countries. This chapter aims to provide general, but practical, ideas on female start-ups or entrepreneurs and create awareness among young entrepreneurs and investors about their entrepreneurial journey using the social entrepreneurial concept. By doing so, we highlight how female entrepreneurs have succeeded, in a male-dominated contemporary Sub-Saharan African business environment such as Ghana, to offer water solutions to social problems as a contribution to the achievement of the SDGs.