Matthias Niedenführ is a Senior Research Fellow of the Leadership Excellence Institute of Zeppelin University in Friedrichshafen (Germany), an expert on Asia Business Culture and keynote speaker. He was Assistant Professor of Chinese Studies and Business Ethics and founding Vice-Director of the China Centre (CCT) at the University of Tübingen as well as Managing Director of the European Centre of Chinese Studies (ECCS) at Peking University. Matthias Niedenführ is co-founder of the academic discussion platform ThinkIN China in Beijing.
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