From the introduction:

This chapter deals with the role of communication in stakeholder-orientated decision-making and shows the importance of certain communicative capabilities within leadership for effective decision-making, illustrated through the case of Insolar, a social business based in Brazil. (...)

The chapter starts by presenting desk-based research that was done prior to participating in the Transcultural Research Group. It examines the special challenge of a social business, which requires it to take an integrative approach to stakeholder management. Further, the concept of decision-making from a communicative perspective is explained by basing it on Luhmann’s view on decisions. Subsequently, literature on stakeholder-orientated decision-making is reviewed. The theoretical part ends by narrowing the focus on leader(ship) and describing the need for individual communicative capabilities to handle stakeholder-orientated decision-making in a fruitful way. Following the theory, the research design is further described. The chapter ends by presenting findings and sharing a discussion as well as limitations and implications for further research.