Josef Wieland, Julika Baumann Montecinos

Transculturality and Global Value Creation

23 Seiten · 6,12 EUR
(20. Februar 2019)

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Introduction:

Through the lens of relational economics, the relevance and characteristics of global value creation as a phenomenon of transcultural cooperation will be analysed in this paper. This includes considering the consequences for the strategic management of globallyacting organizations, not only in terms of the corresponding requirements for their governance structure and mechanisms along global value chains, but also concerning the cultural integration processes that form a crucial success factor in today’s economic dynamics.